OUR STORY

Real Relaxed was born in 2022 in a dorm room in Chicago, created by three friends with a shared ambition. What began as late-night strategy sessions quickly evolved into a vision for a new kind of lifestyle brand. Each founder brought a distinct perspective, united by a collective desire to bridge the gap between ambition and ease. Real Relaxed was founded on the belief that true luxury is the ability to move through the world with intention — proving that you can be driven without losing your calm.

The brand’s aesthetic is deeply rooted in the international upbringing of one of its founders. Growing up in Dubai — a global hub known for its architectural marvels, dynamic culture, and world-class hospitality — they were immersed in a landscape of contrasts. The convergence of modern luxury and timeless desert tradition inspired the brand’s core philosophy: that stillness and movement can coexist. This global viewpoint shaped Real Relaxed into a brand that feels at home anywhere, embracing the intersection of comfort and exploration.

For the other two founders, their background in competitive sports instilled the mindset that defines the brand today. Through years of discipline, they learned that the key to high performance isn’t chaos — it’s composure. They understood the value of "active calm": the ability to stay grounded under pressure and find flow in high-stakes environments. This experience translated directly into the clothing — creating a brand designed for those who navigate life’s demands with confidence and grace.

Together, these diverse experiences — the global traveler and the disciplined athletes, have shaped Real Relaxed into a lifestyle brand that prioritizes the journey. We exist at the intersection of ease and exploration, designing for those who want to live with purpose, travel with curiosity, and own their calm in every moment.

FOUNDED IN 2022. LAUNCHED IN 2024.